>Japan, US and Europe Mobile Use Comparison [From Marketing Pilgrim]

12 Oct


It’s always fun to see just how different areas of the world are using different elements of the Internet. We have known for quite some time that Japan is the world leader in mobile usage although you don’t hear as much about it these days as the US and Europe closes the gap.

BY FRANK REED. FOUND @ Marketing Pilgrim

comScore released findings for these three areas that seem to run with what one might predict about mobile usage for each region. While admittedly a little tough to read I have highlighted the leaders in each category relating to how mobile is used (hat tip to ReadWriteWeb for the info).

The US was the leader in social networking and blog access as well as checking bank accounts. Interestingly enough, the Japanese didn’t check their financial accounts as much as the US but they have a hunger for financial news.

Europeans lead the trio in playing games, taking video, texting and listening to music. With all of that time off you have to keep yourself entertained, right?

I wonder how these results will change in five years time. Will the US’s age of mobile be fully realized and will usage reach the levels of the Japanese? I doubt it because of the economic gaps that exist in the US that will prevent the masses from getting into the mobile space with smart phones. Hopefully, I am wrong but as the gap between the haves and the have-nots continues to widen mobile players will have to take what the market gives them as far as reach.

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Posted by on October 12, 2010 in Uncategorized


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