More than 66,000 users sign a petition and demand to have more control over the stories that get published through Beacon to their Mini-Feed and potentially to their friends’ News Feeds.
Your feedback has made it clear that Beacon can be kind of confusing. To fix this, we are clarifying the way we inform you about a Beacon story before you decide whether or not you’d like to publish it on Facebook. We’re also working on making the sites that offer Beacon more visible to you, both on Facebook and through visual cues, so you can determine which specific sites you can publish stories from. Also, we’re providing more information on how Beacon works through a new tutorial and expanded help pages.
We’re sorry if we spoiled some of your holiday gift-giving plans. We are really trying to provide you with new meaningful ways, like Beacon, to help you connect and share information with your friends. Thanks for taking the time to express your opinions about our products. Please keep the feedback coming as we continuously work to improve your Facebook experience.”
“No stories will be published without users proactively consenting”
“We appreciate feedback from all Facebook users and made some changes to Beacon in the past day. Users now have more control over the stories that get published to their Mini-Feed and potentially to their friends’ News Feeds. Here’s how the Beacon changes work:
– Stories about actions users take on external websites will continue to be presented to users at the top of their News Feed the next time they return to Facebook. These stories will now always be expanded on their home page so they can see and read them clearly.
– Users must click on “OK” in a new initial notification on their Facebook home page before the first Beacon story is published to their friends from each participating site. We recognize that users need to clearly understand Beacon before they first have a story published, and we will continue to refine this approach to give users choice.
– If a user does nothing with the initial notification on Facebook, it will hide after some duration without a story being published. When a user takes a future action on a Beacon site, it will reappear and display all the potential stories along with the opportunity to click “OK” to publish or click “remove” to not publish.
– Users will have clear options in ongoing notifications to either delete or publish. No stories will be published if users navigate away from their home page. If they delay in making this decision, the notification will hide and they can make a decision at a later time.
– Clicking the “Help” link next to the story will take users to a full tutorial that explains exactly how Beacon works, with screenshots showing each step in the process.
These changes are in addition to those made earlier to improve the notifications on partner sites as follows:
– Users were sometimes moving away from a page before a notification could be fully displayed. We changed the process so that we confirm the full display of the notification before any information can be sent back to a user’s Facebook account.
– The notification appears more rapidly and is more clearly displayed.
There has been misinformation in the market about some key aspects of how Beacon works:
– Participation in Beacon is free for all partner sites.
– Beacon only allows for the sharing of specific actions on the specific sites participating in Beacon.
– Beacon only has the potential to display actions to a selection of a user’s friends through News Feed and on a user’s Mini-Feed.
– Facebook is not sharing user information with participating sites and never sells user information.
As with all its products, Facebook will continue to iterate quickly and listen to feedback from its users.”
It looks like for once online protests forced a major social networking site to change the way its advertising technology works. Would that be the beginning of a new era where users can actually have a say on how things work at the places they socialize? Since online advertising is gaining market share and online social networks is the new marketers’ battleground, only time will tell if new, online advertising technologies will be reasons for more protests from users that are truly concerned for their privacy.