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Author Archives: socialmedianews

Starbucks Ireland Twitter #Fail

About an hour ago Starbucks Ireland started a promotion on Twitter through their official @StarbucksIE account. Their tweet read:

Happy hour is on! Show us what makes you proud to be British for a chance to win. Don’t forget to tag #MyFrappuccino http://bit.ly/JlXOcu  

This has sparked quite a few humorous and also angry replies and RTs from Irish followers that have been wondering what on earth is wrong with the company. I am waiting for StarbucksIE to realise their blunder  and what their reply will be…

Until then, here’s a screenshot of a tweet and a link to it!

Enjoy!

@StarbucksIE Twitter #FAIL

http://bit.ly/Md5Zui

 
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Posted by on June 5, 2012 in Uncategorized

 

How to get more clicks on Twitter [Infographic]

 
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Posted by on April 7, 2012 in Infographics, Social Media

 

Funniest Commercial Ever! Adobe Photoshop Makeup Parody

 
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Posted by on March 19, 2012 in Uncategorized

 

Product Spending – Facebook Fans vs. Non Fans via @syncapse”Value of a Facebok fan” study

Source: Uploaded by user via Pan on Pinterest

 
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Posted by on March 18, 2012 in Social Media

 

The value of a social follower

 
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Posted by on March 14, 2012 in Infographics, Social Media

 

A strange experiment from Econsultancy including a Free Download

I just received this rather unusual email from Ashley Friedlein, the CEO of Econsultancy. Obviously he didn’t send this email just to me, but to around 30,000 of Econsultancy’s members globally as he mentions in his email. What is strange is that you get an Internet Marketing Strategy Briefing for free and in exchange they ask for help in an experiment in ‘content marketing’. Have a look at the email below:

“We’ve just published a 46-page Internet Marketing Strategy briefing which is free to download. It analyses five key current trends: customer centricity, channel diversification, data, social media and content strategy.

It’s a bit unusual for us to make something like this free. It’s an experiment in ‘content marketing’ – a hot topic in digital marketing and something we examine in the briefing itself.

Of course we’re interested to see how many visits and downloads we get, the tweets and social mentions, but we’re most interested in getting links to this page (ideally with the link anchor text Internet Marketing Strategy) to see how this impacts our natural search rankings for the phrase ‘internet marketing strategy’.

Currently we’re nowhere near the first page of Google, or other search engines, for this competitive search phrase. But could we be with a bit of ‘content marketing’? And what value might that drive to us?

We plan to publish a mini case study with the results of this experiment which hopefully you’ll find interesting and which might help put more concrete value to the effectiveness (or otherwise) of ‘content marketing’.

You can help with our experiment…

Of course we encourage you to download and read the briefing itself (we think it’s very good) but, ideally, you would send a link to this page (not the file itself – little SEO value there…) to relevant contacts or, even better, you’d link to the page from your blog, via social media etc.

In an ideal world you’d even use the anchor text Internet Marketing Strategy to the link to the page.

I’m sending this email to around 30,000 of Econsultancy’s members globally so, if you do your collective bit, then we should stand a good chance of building some great, and relevant, links…?

Will we shoot up the rankings as a result? Or get punished for the suspiciously quick build-up of links with the same anchor text? Who knows… watch this space.

Obviously we’re not incentivising you to do this in any way because that would be “paid links”. ;)

All the best and thanks for any help.

Ashley

Ashley Friedlein
CEO
Econsultancy”

Well, I thought I should give it a try and add a link here. Just follow the link to download your free 46-page briefing and if you like it then spread the word ;)

 
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Posted by on July 28, 2011 in Uncategorized

 

Google April Fools’ Day Pranks

Have to admit that Google was one of the companies that worked very hard on their April Fools’ Day pranks.

First it was the new position at Google’s Mountain View office. Yes, they were looking for an Autocompleter!!! Requirements included “Good typing skills (at least 32,000 WPM)” and “Certificate in psychic reading strongly preferred: palm, tarot, hypnosis, astrology, numerology, runes and/or auras”. Job description comes with an insightful video “Being a Google Autocompleter” below:

 

Then, there was the Google Blimp Ads on adwords!!! “With Blimp Ads, you can target your audience in exciting new ways. Specify the height and location of the blimp, as well as the time you want the ad to run. You can even target special events like football games, outdoor concerts, meteor showers, and more!”

Also, Google Analytics decided that hits, yes hits, really is the only metric for tracking: “After extensive analysis by our quantitative teams, we’ve uncovered that hits (or How Interneters Track Success) is the only metric that actually matters in web analytics. Forget that business about absolute unique visitors, goal completion rate, or even bounce rate. If you want to achieve success, you need to focus on hits.

Lastly, one more of the tens of pranks that Google pulled that day was of course the introduction of Gmail Motion. Now you can control Gmail by using your body!!!!

Great stuff! :)

 
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Posted by on April 3, 2011 in Uncategorized

 

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