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Monthly Archives: November 2008

>Yahoo! Search Marketing, Geo Targeting, and Geo Modified keywords…

>What on earth is happening with Yahoo! and their Geo-Targeting?

My Y!SM accounts’ performance in the US and Ireland is down the hill. Many of my campaigns even stopped receiving impressions from sponsored search.

According to Yahoo! this is caused by the geo-modified keywords (e.g. hotels in New York) that I’m using on the accounts and the geo-targeting… Apparently I can’t use both geo-targeting (e.g. targeting New York state, or even the USA) and geo-modified keywords at the same time. I was told that if I want to use such keywords, I have to target the entire Market (i.e. USA & Canada or UK & Ireland, etc). This is absolutely ridiculous.

Anyone else has problems like that?

 
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Posted by on November 17, 2008 in Uncategorized

 

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